VP, Marketing at Rovio Entertainment Ltd.
Marketing and Advertising | Finland, FI
Philip Hickey is a former professional basketball player turned award-winning marketeer. In his current role as Vice President of Marketing at Rovio Entertainment, he oversees marketing strategy and campaign creation across all business units for the pop culture phenomena Angry Birds as well as all other Rovio & Rovio Stars properties.
Philip gets big things done. Whether it's working with game-changing smartphones or global entertainment franchises, he relishes the opportunity to break new ground and set industry standards. He specializes in product launches, brand building, digitally led strategy, branded content and consumer engagement while initiating, building and cultivating key strategic partnerships.
At Rovio, Philip is ushering in the age of "the mobile blockbuster" with cutting-edge, integrated campaigns for worldwide hits such as Angry Birds Space, Angry Birds Star Wars, Angry Birds Go and Angry Birds Stella. Launching simultaneously as apps, animations, books, and physical products - these properties demonstrate how apps can transform the entertainment landscape by integrating digital and physical gameplay experiences in new and innovative ways.
Specialties: Digital Marketing, Marketing Strategy, Brand Building, Integrated Marketing, Social Media, Branded Content, Strategic Partnerships, Product Launches, User Acquisition, Teamwork, Getting Things Done.